Are you wary of changing your CRM ways? You’re not alone. Gayle Styles, a marketing communication professional, thought she had marketing automation taken care of with the plethora of tools she had amassed in her war to win the mind share of her consumers. What she had overlooked was the value of her time.
Luckily, Gayle walked into a Soffront CRM meeting with the vice president of sales of her company. Her timing was impeccable! When we started down the road of creating additional fields the marketing department needed for email campaigns, Gayle mentioned it would be helpful if all the email tracking, and management of opt-in and bounced emails can be automated. Our sales engineer replied that Soffront’s CRM includes a suite of tools that allows her significant control over how she markets to her prospects and clients.
Marketing Automation Contacts
Gayle had been extracting contacts from their contract manager and putting them into a spreadsheet. She then exported the contacts into the email provider Constant Contact. Finally, Gayle had to manage any bounces or opt-outs manually in her spreadsheet to ensure her records were accurate. Overall, she estimated that this process could take more than an hour in any given email campaign. Gayle had resigned herself to this time-consuming process.
Gayle was fortunate enough to walk into a meeting that introduced her to Soffront. Our email marketing software eliminates wasted time and helps her successfully reach the right prospects at the right time. Soffront’s CRM software allows her to effectively generate leads and opportunities for salespeople. Strategic marketing is critical in today’s turbulent economy. A spreadsheet or contact manager isn’t capable of doing what our marketing automation accomplishes with ease. Gayle quickly became a Soffront CRM convert.
Soffront's Marketing Automation Dashboard
Often in business we miss the chance to improve our lives because we are afraid of change. But business and economics aren’t static, immovable objects. In order to flourish, we must consider the tools that can make us more effective and productive. Arming yourself appropriately is the only way to succeed, or like Gayle you will find yourself fighting a technology war with sticks and stones.
