Category Archives: Comparisons
Customer Relationship Management Strategies for a New Generation
Each generation has different tastes. Why else would we define them as different? In their youth, the GI generation of WWII listened to swing, the bobby-soxers liked crooners and rock-a-billy, baby-boomers thrived on rock-and-roll, while Generation X wanted their MTV. … Continue reading
CRM Case Studies with an Integrated Business Solution
Soffront Software shares two CRM case studies in our latest video. Diefendorf Capital Planning Associates, a financial firm in New York, chose Soffront to optimize workflow and automate processes: “Soffront is the central nervous system of the business.” –Monroe Diefendorf, … Continue reading
Customer Relationship Management Strategies: Integrated Communications
Does your customer relationship management (CRM) solution get in the way of implementing your customer relationship management strategies? Let’s take a look at why an effective CRM solution provides integrated communication. A Need to Know Before communicating with a customer … Continue reading
A Marketing Automation Software Comparison
Not all marketing automation software is created equal. You expect marketing campaign automation to track leads through the sales cycle and automate the contact process. How a solution accomplishes this task and the additional functions it supplies informs your own … Continue reading
CRM Software: Web Based Solution for On Demand Service
Why build a separate IT infrastructure to handle your CRM software system when you can subscribe to an on-demand service? A cloud based customer relationship management solution means mobile access across all departments in and out of the office. It … Continue reading
What’s the Difference Between Marketing and Public Relations?
The line marking the difference between marketing and PR has become blurred, but the importance of the distinction may be more crucial in the future, as some legal standards applied to advertising are beginning to be applied to what was … Continue reading
Soffront Software Receives 2011 CRM Excellence Award from Customer Interaction Solutions Magazine
Soffront’s Integrated Suite Honored for Helping Clients Improve CRM Fremont, CA (PRWEB) June 28, 2011 Soffront Software announced today that TMC, a global, integrated media company, has named Soffront’s integrated CRM as a recipient of a Customer Interaction Solutions® magazine … Continue reading
Top Questions to Consider for a CRM Software Comparison
Summer is the season for walks outside with a peach iced tea in hand and plenty of daylight time for daydreaming. And if one of those “aha” moments was about finally setting up a CRM software system for your business, … Continue reading
Choosing the Best CRM Software for Your Business
Soffront Software reviews several factors that businesses should consider when they compare CRM software applications. At the very least, a CRM software comparison should look at implementation, customization options, users and locations, and the user interface in order to find … Continue reading
Integrated CRM Software Comparison from Soffront
Instead of spending money on multiple vendors, businesses should consolidate CRM with one application that fits all needs. Soffront Software reviews the advantages of an integrated CRM solution, including having one suite of programs for many departments, eliminating the need … Continue reading
