Category Archives: Comparisons
Dropping the Spreadsheet in Favor of an Integrated CRM Software System
Many small and even medium sized businesses look no further than standard Office applications like Excel and Outlook or the equivalent for customer relationship management. While it may seem like a simple, easy to manage system, a spreadsheet with a … Continue reading
Benefits of Customized Workflow in CRM Applications
Easy customization is a crucial feature when choosing CRM software. The potential increase in productivity and efficiency is lost if a business doesn’t have the ability to customize software to match its own workflow and processes. Soffront Software examines what true … Continue reading
Best User Friendly Qualities of CRM Applications
Usability is priority number one when it comes to business software, especially sales automation software. In order to be effective, CRM software must help to do a salesperson’s job, not be in his or her way by taking up valuable … Continue reading
Integrating Customer Relationship Management: Frequently Asked Questions
Some small and mid-sized business owners may at some point hear the term “customer relationship management” and ask themselves what that means. Others may already be familiar with CRM, but have some misconceptions about what CRM software can do for … Continue reading
Want to Compare CRMs? They Are Not All Created Equal.
Businesses are customer driven, and in order to keep a grasp on customer relationship management, it’s important to compare CRMs to find the best value for your business. While there are many CRM solutions out there, it’s important to realize … Continue reading
CRM (Customer Relationship Management) without the Headache
Why can’t CRM software be easier for users to administer and maintain? This is the question that comes to mind when I try to modify standard business logic on a CRM. For example, let’s say I want to see the … Continue reading
