Category Archives: CRM Software

Lead Management: The Art of Conversions!

Brand building spreads the word, finds you potential customers, helps you connect and creates the awareness. But, conversion of those potential leads is a completely different ballgame.

You need a lead management tool to better track and nurture your leads. A good lead management tool provides a marketing automation campaign to send out targeted messages to the targeted leads. Continue reading

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Do you have a winning team? How do you know?

You love winning, you take risks and are used to getting what you want. But, how do you know your team is a winning team? Learn five signs of extraordinary team and the key which allows the winning team to be a winner, one time and every time! Continue reading

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Don’t Cold Call: Here’s why

For certain businesses, cold calling is still the most efficient way to win new business. But, what if you are trying to sell small ticket items? What if you are trying to sell to a large population? Then cold calling may not be the most cost effective way to get new customers. Continue reading

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3 Tips for Better Networking Success

Business networking has exploded in recent times. Every day you are likely to find many networking events in your area.  Networking events are a great way to meet people! Here are some tips on how you can make the most … Continue reading

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Mobile CRM: The Cutting Edge of Sales Force Automation

A recent IDC study provided a five year forecast of the world’s mobile workforce that will have an enormous impact on CRM. “As mobility continues to play a key role in enabling companies to achieve greater productivity worldwide, IDC expects … Continue reading

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Is There Such a Thing as Bad Cloud Computing?

Just as there are many types of clouds, there are many types of cloud computing. Learning how to identify the different types of clouds enlightens you on developing weather conditions of technology, while learning more about the different meanings of … Continue reading

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Benefits of a CRM with QuickBooks Integration

Small and medium businesses often use a customer relationship management software solution (CRM) to automate and streamline their sales, marketing, and customer service operations. These same enterprises often choose QuickBooks to handle accounting chores. What would it mean to have … Continue reading

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Customer Relationship Management Strategies for a New Generation

Each generation has different tastes. Why else would we define them as different? In their youth, the GI generation of WWII listened to swing, the bobby-soxers liked crooners and rock-a-billy, baby-boomers thrived on rock-and-roll, while Generation X wanted their MTV. … Continue reading

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Small Business Database Software – How Do Small Businesses Benefit?

Successful small business owners monitor spending closely. As a small business owner, you cannot afford to invest in anything unless it provides a solution or grows your business. Small business database software designed for customer relationship management (CRM) can meet … Continue reading

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Industry Expert Ron Swift Discusses the Future of CRM

Soffront recently spoke with customer management expert Ron Swift about the future of CRM, including the topics of cloud computing, technological advances, and what’s on the horizon for customer service. -What are the main ways in which cloud computing has … Continue reading

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