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- Guess who won Customer Magazine’s 2013 CRM Excellence Award
- Four Proven Benefits of Integrating CRM and Knowledge Management
- What Everybody Ought to Know About Customer Self Service
- Integrating Customer Service and Engineering – Seven Key Benefits
Category Archives: CRM Tips
Four Proven Benefits of Integrating CRM and Knowledge Management
Combining knowledge management with CRM is always a smart choice. A truly integrated system that leverages customer intelligence with organizational knowledge leads to sustainable competitive advantage. Accomplish increased productivity. While responding to customer requests in CRM, your employees can have … Continue reading
Posted in CRM Tips
Tagged Competitive Advantage, CRM, customer service, Knowledge Base, Knowledge Management
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What Everybody Ought to Know About Customer Self Service
Studies indicate that self-service can reduce your support costs by up to 70% and yet provide value to both your business and your customers. A 24×7 online self-service solution will lower your support calls, emails, and routine repetitive questions. This … Continue reading
Integrating Customer Service and Engineering – Seven Key Benefits
Effective customer service keeps customers happy and improves your ability to keep them as a customer. In today’s fast moving business environment it is important to provide customers with timely support when problems occur. You may be solving customer problems … Continue reading
Three Tips for Short-listing SMB CRM Vendors
Small to medium sized (SMB) companies have many choices of CRM software options, yet choosing a solution that actually meets their needs is a tremendous challenge. SMB have needs that are as great as any large company but often do … Continue reading
Your Way to a Successful CRM Adoption: Part II
In this series, we are exploring the key factors behind user adoption. In part one, we had talked about how to plan for adoption before implementing CRM. In part two, we will discuss four critical post-implementation items. Part II – … Continue reading
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Your Way to a Successful CRM Adoption: Part I
Poor user adoption is not a new phenomenon for CRM. Though adoption rates have improved over the years with the emergence of SaaS and increasing emphasis on user experience by CRM vendors, according to a 2011 report by CSO Insights, … Continue reading
Six Ways to Manage Customer Experiences
In this digital age, your customers are accustomed to increasingly diverse options to interact with you and provide feedback. According to Forrester’s 2012 Customer Experience Index, over two thirds of the brands surveyed scored between “ok” and “very poor” in … Continue reading
Best Books for Marketing Part Two – a Top 5 Review
In part one, we suggested 5 essential books to understand and practice marketing in the modern landscape. Many of you liked the list and asked for other suggestions. Those of you, who missed the first part, click here. Now we … Continue reading
Lead Management: The Art of Conversions!
Brand building spreads the word, finds you potential customers, helps you connect and creates the awareness. But, conversion of those potential leads is a completely different ballgame.
You need a lead management tool to better track and nurture your leads. A good lead management tool provides a marketing automation campaign to send out targeted messages to the targeted leads. Continue reading
Do you have a winning team? How do you know?
You love winning, you take risks and are used to getting what you want. But, how do you know your team is a winning team? Learn five signs of extraordinary team and the key which allows the winning team to be a winner, one time and every time! Continue reading
