Category Archives: Marketing

It’s good when Sales and Marketing Talk

I’ve been doing marketing communications for over 20 years now. Typically, sales will use a CRM to manage leads and marketing communications will use an email program to send out an email blast or part of a regular interval campaign, … Continue reading

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How Do I Get Started with a Blog?

Blogs can be an inexpensive yet effective way to reach, not only your current customers, but potential ones as well. More than 57 million American adults read blogs on a regular basis and, as a result, 52 percent of those … Continue reading

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What is a Web Form?

A web form is an HTML form on a web page that lets visitors enter their information. A visitor may, for instance, want to subscribe to your company’s newsletter by entering their email address and any other data you wish … Continue reading

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What is SEO?

SEO is the abbreviation for Search Engine Optimization. SEO is a process that involves a highly detailed internet marketing action plan to help increase your company’s website rankings within a search engine. These rankings are referred to as “natural” or … Continue reading

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What Makes Good Advertising?

Advertising can often seem like a hit or miss proposition. Even among the advertising experts, success can be difficult to predict. You see, there’s no established formula that guarantees consistent results. If the professionals have trouble creating effective ads, how … Continue reading

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Getting the Most Out of Your CRM System

I recently read an article that explains why so many companies eventually abandon their CRM software. Whether you’re a first-time buyer or changing to a new brand, it’s an issue worth considering before you make a commitment to a new … Continue reading

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[Video] Updated email campaign app in Soffront Small Business CRM

Recently, we released a refresh for the email campaign app in our Small Business CRM. Here’s a video showing off the new features.

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Tips For Selecting a Marketing Automation System For Mid Sized Businesses

Prior to the selection of a Marketing Automation system, it’s important to find a company that will work with you and fit the technology to your needs. Larger vendors have traditionally looked at the mid market as a simple downgrading … Continue reading

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The New Non-SEO SEO

You’ve heard it for years, how important SEO is for your company.  Without it, your website and your brand will supposedly sink into the deep, dank depths of internet obscurity.  But the big problem with SEO these days is figuring … Continue reading

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The Rise and Fall of QR Codes

I’ve long held the notion that mall kiosks are where beloved ideas go to die.  Scan the floor of the mall and you can still sometimes find those squint-inducing Magic Eye posters (I swear I can see it, it’s a … Continue reading

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