Category Archives: Sales Process

Closing More Sales with Sales Automation

Let’s face it; there is one challenge that a lot of small and medium sized businesses face and that is, the need to keep closing sales. As a business owner, working very hard to reach your set goals is given; … Continue reading

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Do you have a winning team? How do you know?

You love winning, you take risks and are used to getting what you want. But, how do you know your team is a winning team? Learn five signs of extraordinary team and the key which allows the winning team to be a winner, one time and every time! Continue reading

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Don’t Cold Call: Here’s why

For certain businesses, cold calling is still the most efficient way to win new business. But, what if you are trying to sell small ticket items? What if you are trying to sell to a large population? Then cold calling may not be the most cost effective way to get new customers. Continue reading

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3 Tips for Better Networking Success

Business networking has exploded in recent times. Every day you are likely to find many networking events in your area.  Networking events are a great way to meet people! Here are some tips on how you can make the most … Continue reading

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Essential Tech Tools for Sales People

Tech tools for sales people constantly evolve. While the basics of selling have not changed, the tools used certainly have. This same situation will continue into the future. The question remains as to what tech tools will be essential for sales … Continue reading

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Customer Relationship Management Strategies for a New Generation

Each generation has different tastes. Why else would we define them as different? In their youth, the GI generation of WWII listened to swing, the bobby-soxers liked crooners and rock-a-billy, baby-boomers thrived on rock-and-roll, while Generation X wanted their MTV. … Continue reading

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The Evolution of Sales: Changes in the Sales Process Landscape

In biology, the theory of evolution holds those species best adapted to their environment will survive; if the environment changes, species unable to adapt will become extinct. The same can be said of sales; if the sales process landscape changes, … Continue reading

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A Marketing Automation Software Comparison

Not all marketing automation software is created equal. You expect marketing campaign automation to track leads through the sales cycle and automate the contact process. How a solution accomplishes this task and the additional functions it supplies informs your own … Continue reading

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How to Maintain Customer Loyalty Using CRM

Successful businesses are the ones that know how to maintain customer loyalty. Keeping your clients happy is the key to a successful business because happy clients are return clients. An effective customer relationship management solution makes all the difference when … Continue reading

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Examining the Biggest Customer Service Myths

Businesses often struggle with customer relationship management strategies because of widely held customer service myths. Soffront Software examines three of the biggest customer service myths that can negatively affect business strategy and performance. Myth 1: Price trumps quality Earlier this … Continue reading

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