Category Archives: Uncategorized
How Do You Make Your Customers Love Your Brand?
Every small business knows how hard it is to get customers, especially those first 10-20. So besides the regular sales calls and marketing efforts, what can you do to connect with and then retain new customers? Below you’ll find a … Continue reading
Is 2012 the Era of Customer Engagement?
Listening to your customers is paramount, and there’s absolutely no doubt why Paul Greenberg , a thought leader in the CRM industry, thinks that 2012 is the era of customer engagement. The most successful organizations co-create products and services with … Continue reading
A Human Touch is Key in an Automated World
With all the focus these days on automation of various tasks, it seems like a good time to reflect on when and why it’s a good idea to not forget the human element of good customer service. Sure, automation of … Continue reading
Hindsight is 20/20 but Foresight is the Key to Success in 2012
With 2011 in the rear view mirror, many businesses are taking this time to reflect on how they will drive their success in the New Year. The New Year is always a time for resolutions and new beginnings, and with … Continue reading
Holiday Cards Bogging You Down? Let Marketing Automation do the Work!
Winter’s here and it’s time for the holidays! We know you are spending your evenings doing last minute shopping, gift wrapping, cooking and baking. Even though you are busy with the holiday bustle, don’t forget to take a minute to … Continue reading
Carrying a Cell Phone is Only Half the Battle
When a customer calls your desk or you call your customer from your office, you have all the information you need right in front of you. But when you leave the office, the details about your customer are left at … Continue reading
Having trouble organizing your day? It’s CRM to the rescue!
We all struggle juggling with our priorities and complain there’s not enough hours in the day to finish everything on our task lists. Between work and family life, keeping up with the day’s activities can be a real pain. And … Continue reading
No CRM is an Island
Most companies have many different departments working on many different things to accomplish one goal: producing a product or service to the satisfaction of their customers. Unfortunately, even in this day and age of advanced technology, many times each department … Continue reading
Mobile CRM: The Cutting Edge of Sales Force Automation
A recent IDC study provided a five year forecast of the world’s mobile workforce that will have an enormous impact on CRM. “As mobility continues to play a key role in enabling companies to achieve greater productivity worldwide, IDC expects … Continue reading
