Tag Archives: customer relationship management

Overworked: Really? 10 Steps to Help You Manage Your Time

Are you working 60+ hours a week?  Is it because you love to work or because your business demands it?     Many people pride themselves on putting in long hours at work.  It gives them a feeling of productivity, making … Continue reading

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Lead Management: The Art of Conversions!

Brand building spreads the word, finds you potential customers, helps you connect and creates the awareness. But, conversion of those potential leads is a completely different ballgame.

You need a lead management tool to better track and nurture your leads. A good lead management tool provides a marketing automation campaign to send out targeted messages to the targeted leads. Continue reading

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Don’t Cold Call: Here’s why

For certain businesses, cold calling is still the most efficient way to win new business. But, what if you are trying to sell small ticket items? What if you are trying to sell to a large population? Then cold calling may not be the most cost effective way to get new customers. Continue reading

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Have You Ever Missed a Birthday?

Stay on top of everything. Make your impression by using tools to help you get organized and be more productive. Work smarter, not harder and be at home for dinner with your family. Soffront CRM keeps you happy and well liked at home and at work. Continue reading

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6 Simple Tips to Stay Happy @Work

We all want to be happy and stay happy.  Whether its finding a magical way to balance our social and work life or simply trying to find happiness at work, it remains an elusive ideal for many of us.   Happiness … Continue reading

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Is 2012 the Era of Customer Engagement?

Listening to your customers is paramount, and there’s absolutely no doubt why Paul Greenberg , a thought leader in the CRM industry, thinks that 2012 is the era of customer engagement.  The most successful organizations co-create products and services with … Continue reading

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A Human Touch is Key in an Automated World

With all the focus these days on automation of various tasks, it seems like a good time to reflect on when and why it’s a good idea to not forget the human element of good customer service.  Sure, automation of … Continue reading

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Hindsight is 20/20 but Foresight is the Key to Success in 2012

With 2011 in the rear view mirror, many businesses are taking this time to reflect on how they will drive their success in the New Year.  The New Year is always a time for resolutions and new beginnings, and with … Continue reading

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Holiday Cards Bogging You Down? Let Marketing Automation do the Work!

Winter’s here and it’s time for the holidays! We know you are spending your evenings doing last minute shopping, gift wrapping, cooking and baking.  Even though you are busy with the holiday bustle, don’t forget to take a minute to … Continue reading

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Big Businesses’ Biggest Secret

What makes big companies so successful?  Is it product quality, customer service, cost?  These three things and many more definitely play a large role, but one thing you will find in common with all large companies is that they have … Continue reading

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