Tag Archives: marketing automation

Tips For Selecting a Marketing Automation System For Mid Sized Businesses

Prior to the selection of a Marketing Automation system, it’s important to find a company that will work with you and fit the technology to your needs. Larger vendors have traditionally looked at the mid market as a simple downgrading … Continue reading

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Most sales people think you should “always be closing,” but the real truth is…

If you have been in sales for a while, chances are you have heard the three letter acronym “ABC” which stands for “Always Be Closing”. This means you should be asking for the order every opportunity you get! What’s wrong … Continue reading

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Overworked: Really? 10 Steps to Help You Manage Your Time

Are you working 60+ hours a week?  Is it because you love to work or because your business demands it? Many people pride themselves on putting in long hours at work.  It gives them a feeling of productivity, making them … Continue reading

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Lead Management: The Art of Conversions!

Brand building spreads the word, finds you potential customers, helps you connect and creates the awareness. But, conversion of those potential leads is a completely different ballgame.

You need a lead management tool to better track and nurture your leads. A good lead management tool provides a marketing automation campaign to send out targeted messages to the targeted leads. Continue reading

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Is 2012 the Era of Customer Engagement?

Listening to your customers is paramount, and there’s absolutely no doubt why Paul Greenberg , a thought leader in the CRM industry, thinks that 2012 is the era of customer engagement.  The most successful organizations co-create products and services with … Continue reading

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Hindsight is 20/20 but Foresight is the Key to Success in 2012

With 2011 in the rear view mirror, many businesses are taking this time to reflect on how they will drive their success in the New Year.  The New Year is always a time for resolutions and new beginnings, and with … Continue reading

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Holiday Cards Bogging You Down? Let Marketing Automation do the Work!

Winter’s here and it’s time for the holidays! We know you are spending your evenings doing last minute shopping, gift wrapping, cooking and baking.  Even though you are busy with the holiday bustle, don’t forget to take a minute to … Continue reading

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Big Businesses’ Biggest Secret

What makes big companies so successful?  Is it product quality, customer service, cost?  These three things and many more definitely play a large role, but one thing you will find in common with all large companies is that they have … Continue reading

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Having trouble organizing your day? It’s CRM to the rescue!

We all struggle juggling with our priorities and complain there’s not enough hours in the day to finish everything on our task lists.  Between work and family life, keeping up with the day’s activities can be a real pain.  And … Continue reading

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No CRM is an Island

Most companies have many different departments working on many different things to accomplish one goal: producing a product or service to the satisfaction of their customers.  Unfortunately, even in this day and age of advanced technology, many times each department … Continue reading

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